Intro

Daily Grind Disc Golf Brand and Booth Design

Client: Daily Grind Disc Golf

Goals: Daily Grind Disc Golf is an apparel company that provides casual apparel items for competitively minded disc golfers. For this project I created the visual identity for the brand, as well as all apparel and merchandise that was sold on tour during the 2023 west coast swing portion of the Disc Golf Pro Tour.

Collaborators: Luke Mollerup designed all assets for this project, and physically produced the majority of the physical items.

Process

The main mark for the brand was inspired by the interlocking chains on a disc golf basket.

The expanded logo is used on packaging and promotional items.

Pine

Leaf

Stone

The main brand colors are derived from nature, and the way that light filters through trees on a disc golf course.

The Fan Experience

When vending in person at an event, I also wanted to provide something for the fan experience, thus I created this putting game.

The basket monster provided a unique challenge for disc golfers. Players had three chances to make a putt and earned better prizes depending on how many shots they made.

Players have three chances to make a putt, with the opportunity to get a better prize with more made putts. The teeth and tongue create an additional challenge forcing players to be more accurate.