Intro

Wineskin Magazine Fall 2021 Issue

Client: Wineskin Magazine

Goals: Work alongside the creative director to develop the unique brand and layout for this iteration of Wineskin Magazine. The magazine needed to showcase the selected art, poetry, and prose of the Newberg community that had been chosen for this issue.

Collaborators: Graphic Design by Luke Mollerup. Content selection and editing by Libby Kerns, Marlee Baker, Jaime Miller, and Natasha Schuyler. Marketing by Jessica Daughtery.

Process

Each issue of the Wineskin Magazine features a unique “W” as its logo.

Initial experimentation led to a broken glitch aesthetic. It was believed that the movement created through this effect could convey the theme of “Formation”.

However, it was eventually decided that a more natural form would work better. Through further ideation, a wad of gum served as the basis for the logo.

Further Sketches were made based on these forms, which ultimately to the final logo chosen for this issue. Its squishy shape gives a sense that it is malleable and ever changing while still being recognizeable as the letter “W”.