Hadlock Student Center Brand Identity
Client: Hadlock Student Center at George Fox University
Goals: Develop a simple Identity system that could be implemented by student designers to create a wide variety of content for the Hadlock Student Center
Collaborators: Logo designed by Kaytlyn Kuenzi. Font and colors selected by George Fox University. Systems and visual identity designed by Luke Mollerup. Art Direction by Kaytlyn Kuenzi, Sophia Zempel, and Ben Shannon.
The George Fox University logo was combined with the Hadlock Student Center wordmark to create the identifying visual mark for the HSC.
Blue and Grey were pulled from the George Fox University brand color palette. However, the Hadlock student center traded the gold highlights of the parent brand for the Athletic crimson to inject more energy into the Hadlock Student Center brand.
Trade Gothic and Trade Regular are the same typefaces used for the majority of George Fox Branding. They are also used for the Hadlock Student Center to stay consistent with its parent brand.
Static TV ads are displayed on screens around campus to inform the student body about what was going on at the Hadlock Student Center, and are the main way they communicate with the George Fox University community.
